'It is a partnership dubbed: Where Loyalty Meets Royalty'
Source: Imperial Bank
Group
Arsenal Football Club has
announced a partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda.
The three year partnership is
the first major international financial agreement of its kind for Arsenal, and
continues to build on the strong support for the Club in Africa. The card will
offer a range of Club-related benefits and incentives to Imperial Bank’s
customers and Arsenal fans in Kenya and Uganda such as official Arsenal
merchandise and tickets to see the team in action at Emirates Stadium.
The partnership will also
enable the Club to get closer to its millions of fans on the continent, with
Arsenal Soccer Schools coaches visiting Kenya and Uganda as part of the
agreement in order to run coaching clinics on behalf of Imperial Bank. The
sessions will run in addition to Imperial Bank’s ongoing activity with local
organisations to promote grassroots football, with the aim fora junior team
formed from the existing programme to participate in the coaching clinics.
Vinai Venkatesham, Head of
Global Partnerships at Arsenal Football Club said of the partnership: “We are
delighted to be partnering with Imperial Bank to provide Arsenal branded debit
cards to our millions of fans across Kenya and Uganda. Imperial Bank is a
well known and trusted institution that puts its customers, communities and
social responsibility at the heart of everything it does. With a number
of similarities between our two organisations,
we look forward to a long and successful partnership with Imperial Bank.”
'LOYALTY MEETS ROYALTY '
Mr. Abdulmalek Janmohamed,
Imperial Bank’s Managing Director said of the announcement: “We are excited about this partnership. Imperial
Bank and Arsenal share common values when it comes to integrity, financial
sustainability and independence. We are also known for having the community at
the heart of our business.This partnership will see the bank reach out to new
market segments while at the same time supporting our commitment to
creating meaningful customer experiences.”
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