Pages

Looking for something? Search It Here

Monday, May 20, 2013

Yahoo Set To Buy Tumblr For $1.1bn

Tumblr's founder David Karp will keep his role as chief executive
Courtesy of BBC News
 
Yahoo's chief executive Marissa Mayer said that as part of its promise "not to screw it up", Tumblr would operate independently.

The deal is the largest made by Ms Mayer since she took the helm at Yahoo last July, and she described the acquisition as a "unique opportunity."

"On many levels, Tumblr and Yahoo couldn't be more different, but at the same time, they couldn't be more complementary," added Ms Mayer.

Mr Karp, 26, who owns 25% of the privately-owned company he co-founded with Marco Arment in 2007, said he was "elated" to have the support of Yahoo.

"Tumblr gets better faster with more resources to draw from," he added. Mr Karp emphasised that neither its aims or team was changing as a result of Yahoo's purchase.

Tumblr's 2012 revenue was just $13m, according to a report by Forbes magazine, leading analysts to suggest Yahoo had overpaid for the deal. 

"Even if revenue was $100 million, it means Yahoo paid 10 times revenue," said BGC Financial analyst Colin Gillis. "Ten times is what you pay to date the belle of the ball. It's on the outer bands of M&A."

Tumblr combines elements of blogging with social networking, and its simple design has attracted millions of users since its launch. 

According to its homepage, it now hosts 108 million blogs, with a total of 50.7 billion posts.
It also has a significant presence on mobile devices.

But despite its fast-growing user base, it has struggled to make money and has traditionally resisted advertising.

It said in April 2012 that it would roll out limited use of adverts. 

Ms Mayer said Yahoo would now work with Tumblr to create ads that "are seamless and enhance the user experience".


No comments:

Post a Comment

News Categories

Latest Kenyan News Shocking News Celebrity News Breaking News Kenya Lifestyle News National News Latest News Big Brother Africa Rt. Hon. Raila Amollo Odinga Sports Breaking News World News The Chase Hon. Uhuru Kenyatta People's Opinion and Views CORD Motivational CORD Politics From The Supreme Court RIP Hon Mutula Kilonzo Kethi Kilonzo Mutula Kilonzo Kenya Drama Festivals Education News From The Kenyan Courts JUBILEE Hon. Stephen Kalonzo Musyoka ICC Suspects Kenya Mourns Mutula Kilonzo ODM Politics Business News IEBC Kenyan Elections 2013 Latest News From The Kenyan Supreme Court Mombasa News The Jubilee Cabinet Secretaries Health News International News The Jubilee Cabinet The New Kenyan Cabinet Warning Huddah Monroe International News and Politics Kenyan Mentors Nairobi Politics The New Kenyan Cabinet Secretaries World Cup Banking Jobs Barrack Obama Director Jobs Dr. Evans Odhiambo Kidero English Premier League France From The Rest of The World Hon. Moses Wetangula Hon. William Ruto Kenyan Condolences Kenyan Politics Manager Job Positions National Security Propaganda Technology The HIV Fight World Events Arsenal Football Club Azimio La Umoja Brazil 2014 Business Resources Churchil Show County Politics Food For Thought Football Jaguar Jubilee Politics Kenyan Mourns Latest Political News Local Media and Entertainment Morocco Musalia Mudavadi News From Counties Qatar2022 Sad News TNA Politics The Late Hon Mutula Kilonzo Uhuru Kenyatta's Cabinet Uhuru Kenyatta's New Look Cabinet Ann Mbaru Argentina Business Reviews Croatia Daniel Owira Encouragement England Eunice Nthenya Gadgets Innternational News Inspirational Insurance Jobs Just For Laughs KCPE News KCSE Results Kenya National Examination Council Martha Karua Media and Journalism Jobs Miguna Miguna Mike Mbuvi Sonko Nairobi County Nairobi County News News Peoples Opinion Picture Speak Portugal President Uhuru Kenyatta Quotable Quotes Resources Rumours Sales and Marketing Jobs Team Leaders Jobs The Forth President Of The Republic Of Kenya The Otonglo Boy UDA Valentine Day Wayne Rooney WorldCup 2022 #Occupy Parliament 14TH March A Must Read AFCON 2024 ANC Accounting and Finance Jobs Aden Duale Africa's Greatest Alfred Mutua Ali Hassa Joho America Mourns Andrew Sunkuli Arts and Drama Azimio Brazil Business Administration Jobs Call Center and BPO Jobs Casemiro Chief Justice Willy Mutunga Christine Khasinah-Odero Communication Skills Computers Corruption Cristiano Ronaldo Customer Service Jobs David Moyes Decision 2013 Donald Trump EAC News East African News Ecitizen Services Elections Elections2017 English Premier League Table Entertainment and Showbiz Financial Institution Jobs Forbes List Ford Kenya Francis Kimemia Freemason From The Kenyan Hospitals From The Pulpit Funny Moments Germany Football Team Gideon Moi Groove Awards Kenya Help Corner Higher Education Loans Board How To Human Resources Jobs IT Jobs Imperial Bank Group Insecurity Insurance Claims Jadon Sancho Jobs and Employment Opportunities Julie Gichuru KANU Politics KCPE 2014 Results KCPE 2016 Results KCPE 2018 Results Kenya Elections 2022 Kenya Government Services Kenya Kwanza Kenya Labour Day Celebrations Kenyan 2013 Disputed Presidential Election Kenyan Blogs Kenyan Media Kenyan's Speak Kidero's Cabinet Koigi Wa Wamwere Kylian Mbappe Larry Madowo Law Enforcement Jobs Legal Jobs Leicester City Loans and Bursaries London Meet Love Manenos Manchester United Margaret Kenyatta Margaret Wambui Media and Arts Mobile Phones Moses Wetangula Music Mutula Kilonzo Jnr Nairobi Governor Nairobi Senate Nelson Mandela Netherlands Neymar Personal Advise Peter Munya Peter Nduati Planning and Logistics Jobs Pokello Nare Praise and Worship Product Reviews Relationship Management Jobs Reports and Analysis Resolution Insurance Russia Sabasaba Sacco Jobs Soccer Social Media Spain Speeches Surveying Jobs Switzerland Technician Jobs The Governor Seat The Talking Point Thiago Silva Tragic News UDF Politica URP Politics USA Ugandan Celebrities Uhuru Kenyata in UK Vladimir Putin Who Killed Mutula Kilonzo Who is Who in Kenya William Ruto Wiper Democratic Party Wycliffe Oparanya Youtube bitcoin chelsea fc cryptocurrencies cryptocurrency digital money kenyan poli southampton fc